The Big Ticket category covers events that cannot be properly compared to regular museums exhibitions. These include shows where the ticket covers entry to other attractions, such as the palace and gardens of Versailles; displays staged in a museum’s main lobby, such as Tate Modern’s Turbine Hall; as well as biennials and festivals.
In second place this year, dropping down from the top spot it has held in the previous two surveys, is the annual ArtPrize taking place across Grand Rapids, with 26,710 visitors a day. Notable mention must also go to the single venue Bienal de São Paulo. It attracted 10,919 visitors a day despite—or perhaps because of—its wholehearted embrace of the theme of uncertainty, even handing over the catering to one of the artists. Speaking to The Art Newspaper before the event, the curator Jochen Volz confessed: “We know that this might go wrong.” It certainly went wrong in the right way.