The New York Times is to launch a Chinese-language news magazine, Chinese Monthly, in Hong Kong and Macau.
The 24-page publication will launch on 1 May with a print run of 50,000 copies and will be available in hotels, airline lounges and upscale residential complexes as well as newsstands.
Aside from world news, opinion and lifestyle material, about 20% of the content will be devoted to local news and events.
It will be produced by the International New York Times, in collaboration with the paper’s Chinese-language website, whose editor-in-chief, Ching-Ching Ni, will be in charge.
Craig Smith, managing director in China of the New York Times, said: “Our Chinese audience has grown enormously through cn.NYTimes.com and we are excited to complement our digital offering by bringing high-quality coverage of world affairs, business and culture to our Chinese readers in print”.
Sources: Editor & Publisher/NY Times